Why so fast? Why Coleman?

Sherdog is reporting that UFC Hall of Famers Randy Couture (17-10) and Mark Coleman (16-9) have agreed to fight at UFC 109 in February. My first thought when I saw this was WHY, WHY, WHY?

Why is Randy Couture fighting again so quickly after his UFC 105 victory. This after his quick turn around from last weekends fight where he had just fought 2+ months earlier at UFC 103. That will make 3 fights for the 46 year old Couture in a span of 6 months and lets not forget that the 2 completed fights went the distance.

Why is Couture fighting fellow Hall of Famer Mark Coleman? Coleman was originally scheduled to fight Tito Ortiz this Saturday but had to pull out of the fight and was replaced by Forrest Griffin. Coleman who is 44 most recently fought Mauricio Shogun Rua at UFC 93, his first fight since Pride 32 in 2006 where he lost to Fedor. That fight with Rua was a rematch of their Pride fight that ended with Rua breaking his arm and not being able to continue. The rematch made sense as did a fight with the then out for 18 months Tito Ortiz, but Randy Couture???

Why would anyone want to see / pay for this fight? Not many if you read the things being said on the internet. Couture in his last two fight has started to finally show his age and Coleman has been showing his age since coming back to the UFC. These two are a combined 90 years old and yes that is older then dirt. This old timers match will most likely be the nights co-main event behind the Anderson Silva vs. Vitor Belort title fight. The name value of Couture is what will sell this fight and not the fight itself. Putting it on a card with a title fight will hide the what many say is a “lame” fight yet still get the event its PPV buys.