In the ever evolving consumer landscape, the UFC saw fit to offer a package, Fight Pass, which would serve as ancillary income to their bottom line. Two other contributing factors helped to push this offering to the forefront. The first being the UFC’s goal of expanding globally and having the ability to market events tailored to a specific region. The other contributing factor … [Read more...]
Diego Brandao really misses weight at UFC 168
Diego Brandao stepped on and off the scale at the UFC 168 weigh-ins as if nothing was wrong, problem was there was something wrong. … [Read more...]
The Top US-based MMA Promotions Entering 2014
With roughly two weeks left in 2013, most of the MMA promotions have already held their final event of the year and are beginning to plan out 2014. … [Read more...]
Cody McKenzie has more issues than just his Shorts
Cody McKenzie forgot his fight shorts for UFC on FOX 9, embarrassing left the tag on the replacement shorts but worst of all was his performance inside the Octagon. … [Read more...]
Global Expansion and a Potential Brand Identity Crisis for the UFC
In revving up their quest for world domination, 2014 will likely be a defining year for the UFC. During their growth over the past 20 years, the promotion has become synonymous not just with mixed martial arts but with the best mixed martial arts has to offer. … [Read more...]